Cinema Nova is the largest independent cinema in the southern hemisphere, and has grown from its humble beginnings to begin a cultural landmark of Melbourne.

The key goal of this rebranding was to encourage younger patrons to visit and make it their go-to cinema. 

I incorporated nostalgic imagery associated with going to the movies such as a mono typeface and classic popcorn box stripes into my designs, and gave them a contemporary twist through the modern colour palette and reinterpreted applications.